📣 Localisation in 2026: Empowering Growth of People and Businesses

Growth has always been at the heart of what we do, but enter 2026 and we are determimed to taking that mission even further!

For years, our focus has been on empowering local talent find meaningful work and to develop the skills that will help them thrive in their careers.

Now, we’re expanding that vision to support business leaders who are ready to scale, open adapt, and win in a rapidly evolving GCC landscape.

One insight helped confirm to me that this shift is needed: A powerful statement I read in a PWC publication of the concept that “Localisation is the new globalisation.”

I believe that this strategic reality will transforming how international companies remakn relevant and succeed in the region.

As we enter this next chapter, we’re committed this year to helping organisations:

1️⃣Navigate the nuances of the local market

2️⃣Understand cultural dynamics that influence business success

3️⃣Unlock new opportunities through deeper localisation strategies

The future belongs to those who can blend global ambition with local intelligence and appreciating the influence of local culture and networks.

Watch the video below which is part of a longer interview about our decision to expand in our niche and how we define localisation.